Felss wins “German Brand Award”.

The Felss Group wins the prestigious brand award for its exceptional brand management for the first time.

Berlin, 6 June 2019 – At the award ceremony for the coveted German Brand Award in Berlin, international megabrands will meet newcomers, agencies and up-and-coming SMEs. It was not only for this reason that it was a special moment when the Felss Group won the German Brand Award for the category “Excellent Brands – Industry, Machines & Engineering” in the evening at the Telekom Capital Representative Office.

Felss had already been personally nominated for the award by the German Design Council in the run-up to the award, after he became aware of the company and its effective brand work. Lilo Fee Dittmann (Director Marketing & Communications of the Felss Group) and Theresia Oesterle (Senior Marketing Referent) are especially excited about the award: “It is no secret that we market a niche technology. But with our exceptional brand presence for the mechanical engineering industry and a clear, courageous brand strategy, we have managed to attract attention – even beyond our industry. We are proud of that”. The award was the result of a systematic modernisation of the Felss brand.

Andreas Egelseder, CMTO of the Felss Group, is also aware of the challenges facing the industry: “It is no easy task, especially in the B2B context, to find the right contact to customers. This is because, as a rule, rational sales arguments are at stake here. Nevertheless, with a strong brand we have managed to lend our products and services an emotional differentiation and thus set ourselves apart from others. All the more reason for us to be happy to accept this award today as a reward”.