1. Data Protection at a Glance
General Notes The following notes provide a simple overview of what happens with your personal data when you visit our website. Personal data is all data with which you can be personally identified. You can find detailed information on the theme of data protection in our data protection declaration found beneath this text. General Data Processing Information Affected data: Personal data is only collected when you provide it to us voluntarily. No personal data beyond this is collected. Any processing of your personal data extending beyond the legal permissions only takes place on the basis of your express consent. Long term saving of data: The duration of data storage is oriented to the legal obligation to preserve records and is generally ten years.
Data Collection on Our Website
Who is responsible for recording data at this website? Data processing at this website is carried out by the website operator. You can find its contact data in the legal notice of this website. How do we record your data? First, your data is recorded in that you provide it to us. This can involve data, for example, you enter in a contact form. Other data is automatically recorded by our IT systems when you visit the website. This primarily involves technical data (e.g., Internet browser, operating system, or time of day during which the page is accessed). This data is recorded automatically as soon as you enter our website. What do we use your data for? A portion of the data is collected to ensure the error-free provision of the website. Other data can be used for the analysis of your user behavior. What rights do you have with regard to your data? You have the right at any time and at no cost to receive information concerning the origin, recipients, and purpose of your saved personal data. You also have a right to demand the correction, locking, or deletion of this data. With regard to this and to other questions involving the subject of data protection, you can contact us at any time at the address provided in the legal notice. You also have a right of complaint with the responsible regulating authority. You also have the right, under certain circumstances, to demand the limitation of the processing of your personal data. You can find details on this subject in the data protection declaration under “Right to Limitation of Processing.” Analysis Tools and Tools of Third-Party Providers Your surfing behavior can be statistically analyzed during your visit to our website. This primarily takes place with cookies and with so-called analysis programs. The analysis of your surfing behavior generally takes place anonymously; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You an find detailed information on this in the following data protection declaration. You can object to this analysis. We will inform you of the possibilities for objection in this data protection declaration. Google Analytics This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies. These are text files that are saved on your computer and enable an analysis of your use of the website. The information generated by the cookie concerning your usage of this website is generally transmitted to a server of Google in the USA and saved there. The saving of Google Analytics cookies and the use of this analysis tool take place on the basis of article 6, paragraph 1, point (f), of the GDPR. The website operator has a justified interest in the analysis of user behavior in order to optimize both its web offering and its advertising. We have activated the IP anonymization function for this website. This means that your IP address is abbreviated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area prior to transfer to the USA. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases. Google will use this information on behalf of the operator of this website to analyze your use of the website, to compile reports on website activity, and to provide further services relating to website and Internet use to the website operator. The IP address transmitted by Google Analytics from your browser is not merged together with other data of Google. You can prevent the saving of cookies with a corresponding setting of your browser software. However, we remind you that you may not be able to use all functions of this website in their full scope in this case. In addition to this, you can prevent the recording of the data generated by the cookie and relating to your usage of the website (incl. your IP address) by Google, as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. You can prevent the recording of your data by Google Analytics by clicking on the following link: An opt-out cookie is set, which prevents the recording of your data during future visits to this website: Deactivate Google Analytics. You will find more information concerning the handling of user data by Google Analytics in the data protection declaration of Google: https://support.google.com/analytics/answer/6004245?hl=de. We have concluded an agreement with Google concerning order processing and implement the strict specifications of the German data protection authorities for the use of Google Analytics. User and event-level data stored with Google that is linked with cookies, user IDs, or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after a period of 14 months. You can find more detailed information on this subject under the following link: https://support.google.com/analytics/answer/7667196?hl=de Google AdWords and Google Conversion Tracking This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). We use conversion tracking in the context of Google AdWords. When you click on an advertisement placed by Google, a cookie is set for conversion tracking. Cookies are small text files that are filed by the Internet browser on the computer of the user. These cookies become invalid after 30 days and do not serve the purpose of personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and ourselves can recognize that the user has clicked on the advertisement and has been forwarded to this page. Each Google AdWords customer receives a different cookie. The cookies cannot be traced via the websites of AdWords customers. The information gathered with the help of the conversion cookie serves the purpose of creating conversion statistics for AdWords customers that have decided in favor of conversion tracking. Customers are provided with the total number of users who have clicked on their advertisement and have been redirected to a page equipped with a conversion tracking tag. However, they receive no information with which users can be personally identified. If you do not wish to participate in tracking, you can object to this usage by easily deactivating the Google conversion tracking cookie by way of your Internet browser under user settings. You will then not be included in the conversion tracking statistics. The saving of conversion cookies and the use of this analysis tool take place on the basis of article 6, paragraph 1, point (f), of the GDPR. The website operator has a justified interest in the analysis of user behavior in order to optimize both its web offering and its advertising. You will find more information about Google AdWords and Google conversion tracking in the data protection provisions of Google under https://policies.google.com/privacy?hl=de. You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, refuse the acceptance of cookies in particular cases or in general, or activate the automatic deletion of cookies when closing the browser. Deactivating cookies can inhibit the functionality of this website.