A Short Sentence with a Big Impact: The New Slogan of the Felss Group
Every company brand needs a strong foundation that is characterized by the brand identity and market positioning. Successful brands remain true to themselves and nonetheless adapt to changing market conditions. The Felss Group did precisely that in March of this year and adapted its market positioning. As a medium-sized company from Königsbach-Stein and an international market leader in the field of cold forming, Felss has focused its positioning and is now presenting itself with a new slogan:
“The smarter way of forming.”
This new slogan contains the three core areas and working methods of the Felss Group. Felss is behind the term “forming” – as the world’s leading provider in cold forming, it offers its customers the development and optimization of processes and machines, as well as the most sophisticated component production. The “smart way” references the customer-specific solutions and pioneering developments of Felss. After all, the group is considered a driver of innovation that has been promoting the linking of cold forming and Industry 4.0 for several years. For this purpose, Felss relies on the early identification of potentials in order to actively shape the digital structural transformation of industry. Felss develops intelligent machines and innovative solutions – and is working on remaining an industry leader also in future. The new slogan is thus more than just a marketing slogan – it is the expression of a long-term strategy and, at the same time, a promise to customers and partners that the Felss Group will continue to provide the most intelligent and best solutions in the field of forming.