Brand work that pays off: The Felss Group is one of the major German design brands in 2020.
This year’s Design Gala of the German Design Council took place on 19 September 2019 in Berlin’s Soho House. In its book “The major German brands 2020”, the German Design Council presented which German companies and brands are role models within the German brand landscape. The Felss Group, solution provider in the field of cold forming of tubes as well as solid materials and specialist for the automotive industry, is also part of it.
The German Design Council brings together brand specialists from a wide range of product categories and young design talents at the annual Design Gala and offers a wide range of interesting networking opportunities. The common interest in design has brought together the German Design Council and Lilo Fee Dittmann, Director Marketing & Communications of the Felss Group, and made them into cooperation partners. “We are very pleased to be represented in the book of the major German brands,” comments Lilo Fee Dittmann, who accepted the book edition on behalf of the Felss Group in Berlin. “This underlines that our efforts in brand work are paying off this year! In addition to our inclusion in the book of the major German brands 2020, the fact that we won the German Brand Award and that Felss was accepted as a foundation member of the German Design Council confirms that our unconventional brand work also attracts attention outside our industry and is well received”.
Representatives of the companies portrayed in the book as well as leading personalities from business, culture and politics were invited to the event. The evening offered numerous occasions for an informative exchange in an extraordinary atmosphere. The Felss Group has been a foundation member of the German Design Council since July 2019, after Felss had won the renowned German Brand Award for the first time in June. This international industry award for brand management is presented once a year by the German Design Council and the German Brand Institute Foundation and honours the best of the best: innovative brands, consistent brand management and sustainable brand communication, as well as pioneering personalities and companies from the brand world.
